How do you make a logo?

I am not talking about how you draw it.  I can get around in MS Expression Design or Adobe Illustrator but what I want to explore is how I do I make a good meaningful logo for my web site that ties into then name of the site and embodies the purpose for the web site.  With that in mind I went searching for a book or web site with helpful information.

The books I found so far are more about branding:
Killer Brands by Frank Lane
Primal Branding by Patrick Hanlon

Killer Brands has a lot of neat stories of how a brand can make a company great and how a great company can make a not so good brand recognizable but not much on how to create an icon.

Primal Branding takes a look at how to connect to people by going back to their primal instincts.  It was more focused on creating a brand but it had some things that were good to consider.  There were 7 steps to creating a brand:

  • The Creation Story
  • The Creed
  • The Icons
  • The Rituals
  • The Pagans, or Nonbelievers
  • The Sacred Words
  • The Leader

These steps were interesting and of course I took to "The Icons" step right away.  I will post more about what I found later.


Creating My Web Site: The Birth of

I am embarking on a mission to learn more about the web and some of the new 2.0 technologies. I thought there was no better way to do this than to just dive in and start creating my own web site. Thus, the birth of It was my wife’s aunt Trudie that thought of it while we were on vacation. On my site I can add things that will cause me to learn more. I will soon put a document on my site that will hold the details of what I want. This document will be my “spec” and by that I mean it will contain the specifications for what I want on my site.Should be educational and fun. 🙂