I am not talking about how you draw it. I can get around in MS Expression Design or Adobe Illustrator but what I want to explore is how I do I make a good meaningful logo for my web site that ties into then name of the site and embodies the purpose for the web site. With that in mind I went searching for a book or web site with helpful information.
The books I found so far are more about branding:
Killer Brands by Frank Lane
Primal Branding by Patrick Hanlon
Killer Brands has a lot of neat stories of how a brand can make a company great and how a great company can make a not so good brand recognizable but not much on how to create an icon.
Primal Branding takes a look at how to connect to people by going back to their primal instincts. It was more focused on creating a brand but it had some things that were good to consider. There were 7 steps to creating a brand:
- The Creation Story
- The Creed
- The Icons
- The Rituals
- The Pagans, or Nonbelievers
- The Sacred Words
- The Leader
These steps were interesting and of course I took to "The Icons" step right away. I will post more about what I found later.